07. Scaling Your Product
Scaling Your Product Heading
Introduction to Scaling Products
ND036 C4 L01 A06 Scaling Your Product
Scaling Your Product Recap
New Terms
Scaling your product: Launching your product to more markets. It can be a new geography, or a new language, a completely new market.
Things to Remember About Scaling
- Research is extremely important when going after a new market
You can’t just copy your product from one market to another without validating that your product will work the same way in the new market. Your marketing and your acquisition channels also might require some changes.
- New Market = New Culture
Work with local experts or find ways to understand the culture of your potential market. Cultural norms and expectations can differ widely from place to place.
- Don’t forget to check local laws
Confirm that your product is legal in your new market. There may be different requirements in the new market.